north staR

find YOUR

GUIDING GROWTH THROUGH FINANCIAL & MINDSET CLARITY

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GUIDING GROWTH THROUGH FINANCIAL & MINDSET CLARITY ✦

Strategic coaching for founders and investors

light the way forward

IT ALL BEGINS WITH A VISION.

MAYBE YOU'VE BUILT A THRIVING BUSINESS BUT YOUR FINANCIAL NUMBERS AND MENTAL FOCUS KEEP YOU UP AT NIGHT. MAYBE YOU'RE READY TO SCALE BUT BALANCING THE SPREADSHEETS AND PSYCHOLOGICAL PRESSURE FEELS OVERWHELMING. OR MAYBE YOU NEED A STRATEGIC PARTNER TO HELP NAVIGATE YOUR NEXT BIG MOVE WITH BOTH FINANCIAL PRECISION AND MENTAL CLARITY. WHATEVER IT IS, HOW YOU MANAGE YOUR FINANCIAL AND PSYCHOLOGICAL PERFORMANCE TODAY WILL SHAPE YOUR BUSINESS TOMORROW.

DON'T GET LOST IN THE COMPLEXITY OF REPORTS AND DECISION FATIGUE. FIND CLARITY IN YOUR NUMBERS AND YOUR THINKING. THERE ARE MILLIONS OF BUSINESSES OUT THERE, BUT YOUR FINANCIAL JOURNEY AND PSYCHOLOGICAL STORY ARE UNIQUE. IF YOU LOOK AT YOUR FINANCIALS AND SEE JUST FIGURES INSTEAD OF OPPORTUNITIES, OR FACE CHALLENGES AND SEE JUST OBSTACLES INSTEAD OF GROWTH, THAT'S A GOOD SIGN YOU NEED A DIFFERENT PERSPECTIVE. ONE THAT TRANSFORMS DATA INTO DECISIONS, STRESS INTO STRENGTH, METRICS INTO MOMENTUM, AND BOTH FINANCIAL VISION AND COGNITIVE RESILIENCE INTO BUSINESS REALITY.

Fractional leadership that delivers

AS A CFA CHARTERHOLDER AND STRATEGIC FINANCIAL LEADER, SOURAYA COMBINES SOPHISTICATED EXPERTISE WITH HANDS-ON EXPERIENCE SCALING HIGH-GROWTH VENTURES.

AN INVESTOR TURNED FOUNDER, HER UNIQUE BLEND OF COMPUTER ENGINEERING BACKGROUND, PERFECT-GPA MASTER IN FINANCE, AND ESG CERTIFICATION ENABLES HER TO BRING BOTH TECHNICAL PRECISION AND STRATEGIC VISION TO GROWING BUSINESSES.

WITH A PROVEN TRACK RECORD, HER TRILINGUAL PROFICIENCY AND COMMITMENT TO INTEGRITY MAKE HER AN INVALUABLE PARTNER FOR BUSINESSES READY TO SCALE SUSTAINABLY AND STRATEGICALLY.

BECOME the next success story

FOR FOUNDERS

FRACTIONAL CFO

Chief Financial Officer

Strategic financial leadership without the full-time commitment.

Get expert guidance on:

  • Financial
    strategy

  • Unit
    economics

  • Cash flow management

  • Investor readiness

  • Financial modeling

FOR INVESTORS

FRACTIONAL CIO

Chief Investment Officer

Investment expertise, portfolio strategy, and deal optimization support.

Get expert guidance on:

  • Deal evaluation

  • Due diligence

  • Portfolio company support

  • Value creation

  • Portfolio optimization

  • Portfolio company synergies

FOR FOUNDERS & INVESTORS

FRACTIONAL CPRO

Chief Performance Officer

Cognitive optimization meets business rigor.

Get expert guidance on:

  • Performance psychology

  • Decision-making

  • Mindset clarity

  • Optimization frameworks

  • Sustainable performance

  • Company culture & leadership

READY TO WRITE YOUR SUCCESS STORY?

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READY TO WRITE YOUR SUCCESS STORY? ✦

“Having Souraya on our side has made all the difference, and we couldn't recommend her highly enough.”

— AZMI, FOUNDER OF SUPPLAI

READY TO TRANSFORM YOUR FUTURE?

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READY TO TRANSFORM YOUR FUTURE? ✦

STILL HAVE QUESTIONS? let’s chat.

LAUNCH YOUR FINANCIAL & PERFORMANCE EVOLUTION

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LAUNCH YOUR FINANCIAL & PERFORMANCE EVOLUTION ✦