find YOUR

financiaL &
Performance

north staR

GUIDING GROWTH THROUGH FINANCIAL & MINDSET CLARITY

✦

GUIDING GROWTH THROUGH FINANCIAL & MINDSET CLARITY ✦

light the way forward

IT ALL BEGINS WITH A VISION.

MAYBE YOU'VE BUILT A THRIVING BUSINESS BUT YOUR FINANCIAL NUMBERS AND MENTAL FOCUS KEEP YOU UP AT NIGHT. MAYBE YOU'RE READY TO SCALE BUT BALANCING THE SPREADSHEETS AND PSYCHOLOGICAL PRESSURE FEELS OVERWHELMING. OR MAYBE YOU NEED A STRATEGIC PARTNER TO HELP NAVIGATE YOUR NEXT BIG MOVE WITH BOTH FINANCIAL PRECISION AND MENTAL CLARITY. WHATEVER IT IS, HOW YOU MANAGE YOUR FINANCIAL AND PSYCHOLOGICAL PERFORMANCE TODAY WILL SHAPE YOUR BUSINESS TOMORROW.

DON'T GET LOST IN THE COMPLEXITY OF REPORTS AND DECISION FATIGUE. FIND CLARITY IN YOUR NUMBERS AND YOUR THINKING. THERE ARE MILLIONS OF BUSINESSES OUT THERE, BUT YOUR FINANCIAL JOURNEY AND PSYCHOLOGICAL STORY ARE UNIQUE. IF YOU LOOK AT YOUR FINANCIALS AND SEE JUST FIGURES INSTEAD OF OPPORTUNITIES, OR FACE CHALLENGES AND SEE JUST OBSTACLES INSTEAD OF GROWTH, THAT'S A GOOD SIGN YOU NEED A DIFFERENT PERSPECTIVE. ONE THAT TRANSFORMS DATA INTO DECISIONS, STRESS INTO STRENGTH, METRICS INTO MOMENTUM, AND BOTH FINANCIAL VISION AND COGNITIVE RESILIENCE INTO BUSINESS REALITY.

MEET YOUR
Finance & Performance
Coach

AS A CFA CHARTERHOLDER AND STRATEGIC FINANCIAL LEADER, SOURAYA COMBINES SOPHISTICATED EXPERTISE WITH HANDS-ON EXPERIENCE SCALING HIGH-GROWTH VENTURES. AN INVESTOR TURNED FOUNDER, HER UNIQUE BLEND OF COMPUTER ENGINEERING BACKGROUND, PERFECT-GPA MASTER IN FINANCE, AND ESG CERTIFICATION ENABLES HER TO BRING BOTH TECHNICAL PRECISION AND STRATEGIC VISION TO GROWING BUSINESSES. WITH A PROVEN TRACK RECORD IN OPTIMIZING CASH FLOW, BUILDING ROBUST FINANCIAL INFRASTRUCTURE, AND DRIVING DATA-DRIVEN DECISIONS, SHE DELIVERS PROACTIVE INSIGHTS THAT TRANSFORM FINANCIAL COMPLEXITY INTO CLEAR ACTION PLANS. HER TRILINGUAL PROFICIENCY AND COMMITMENT TO INTEGRITY MAKE HER AN INVALUABLE PARTNER FOR BUSINESSES READY TO SCALE SUSTAINABLY AND STRATEGICALLY.

BECOME the next success story

01

maera: back office automation for freelancers

LOCATION: NEW YORK, USA

→ Built robust financial infrastructure from the ground up

→ Implemented comprehensive budgeting and forecasting systems

→ Prepared and standardized three years of financial statements

→ Developed strategic pricing model and unit economics

→ Created data-driven fundraising strategy and compelling investor pitch deck

→ Cultivated a founder mindset focused on resilience and sustainable growth

→ Implemented decision-making frameworks to reduce financial anxiety and enhance performance

02

supplai: AI freight transportation optimization

LOCATION: RIYADH, SAUDI ARABIA

→ Created advanced financial model and projections

→ Developed comprehensive board reporting package

→ Streamlined financial statement analysis and review

→ Reviewed accounting compliance with relevant standards

→ Implemented strategic KPI tracking systems

→ Led successful due diligence process

→ Prepared actionable insights

→ Developed tailored financial strategies to align with business goals

→ Implemented decision-making frameworks to optimize performance under uncertainty

READY TO WRITE YOUR SUCCESS STORY?

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READY TO WRITE YOUR SUCCESS STORY? ✦

“Having Souraya on our side has made all the difference, and we couldn't recommend her highly enough.”

— AZMI, FOUNDER OF SUPPLAI

READY TO TRANSFORM YOUR FUTURE?

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READY TO TRANSFORM YOUR FUTURE? ✦

CHOOSE A PLAN

$2,500

per month

  • Bi-weekly 60-minute performance
    coaching sessions

  • Personalized resilience and leadership development plan

  • Mindset optimization for sustainable high performance

  • Basic financial dashboard development
    and monitoring

  • Monthly financial strategy review and alignment

  • Email support with 24-hour response time

  • 3-month minimum commitment

MOST POPULAR

$5,000

per month

  • Weekly 75-min coaching focused
    on performance psychology

  • Customized frameworks for
    decision-making under pressure

  • Advanced mindset and emotional intelligence development

  • Purpose-to-profit alignment
    strategies

  • Comprehensive financial oversight
    and planning

  • CFO-level strategic guidance and scenario planning

  • Investor pitch preparation
    and feedback

  • Priority email support with
    same-day response

  • 6-month minimum commitment

$10,000

per month

  • Twice weekly 90-minute sessions (performance and financial)

  • Unlimited performance coaching access with rapid response

  • Executive presence and leadership identity development

  • Team dynamics optimization and culture building

  • Full financial modeling and strategic planning

  • On-demand CFO services and board meeting preparation

  • Investor relations strategy and stakeholder management

  • Monthly executive team alignment facilitation

  • Quarterly strategic planning retreats

  • 6-month minimum commitment

or work on a project basis

$350

per hour

LAUNCH YOUR FINANCIAL & PERFORMANCE EVOLUTION

✦

LAUNCH YOUR FINANCIAL & PERFORMANCE EVOLUTION ✦

STILL HAVE QUESTIONS? let’s chat.